Brand guidelines

Logo, colours, typefaces, icons and tone of voice: the rules that keep Oukonjou recognisable everywhere.

Name and promise

Oukonjou is French for “where do we play?”, spelled the way it sounds. The question teenagers, parents and weekend players ask every day, turned into a name. It is pronounced “oo-kon-zhoo” and always written with a single capital: Oukonjou.

Promise: find a free, no-booking sports spot nearby in seconds, with the rules to enjoy it properly.

Taglines

Où qu'on joue ? Juste là.

Where to play? Right here.

Baseline : « Le sport en accès libre, autour de vous. » / “Free-access sports spots near you.”

The symbol is a court's centre circle: the halfway line, the circle and, in the middle, a yellow dot that is both the ball and a map's “you are here”. In the wordmark, the yellow dot sits inside the first O. The wordmark is set in Big Shoulders Display Black, a condensed sans inspired by stadium signage.

Primary logo (symbol + wordmark)
Primary logo (symbol + wordmark) logo-lockup.svg
On court green
On court green logo-lockup-white.svg
On asphalt
On asphalt logo-lockup-white.svg
Wordmark only
Wordmark only logo.svg
One colour (single-ink print)
One colour (single-ink print) logo-mono.svg
Symbol (app icon, favicon)
Symbol (app icon, favicon) logo-mark.svg
  • Clear space: keep free space around the logo at least twice the height of the yellow dot.
  • Minimum size: wordmark 80 px (20 mm) wide; symbol 24 px (8 mm).
  • Files (assets/img folder) : logo-lockup.svg, logo-lockup-white.svg, logo.svg, logo-white.svg, logo-mono.svg, logo-mark.svg, logo-mark-dark.svg, favicon.svg, og-fr.png, og-en.png.

Colours

A palette taken from the neighbourhood court: the green resin of multisport courts, asphalt, yellow line paint, skatepark concrete. Rough proportions: 60% concrete and chalk, 25% asphalt, 10% court green, 5% yellow.

Court green#0C6B57contrast : white 6.4 · asphalt 2.6Brand colour. Solid backgrounds, primary buttons, symbol.
Asphalt#17202Acontrast : white 16.5 · asphalt 1.0Text, wordmark, footer, map clusters.
Line yellow#FFC83Dcontrast : white 1.5 · asphalt 10.6The logo dot and a single accent per screen. Never for text on light backgrounds.
Concrete#EEF2EFcontrast : white 1.1 · asphalt 14.6Page background in light theme.
Chalk#FFFFFFcontrast : white 1.0 · asphalt 16.5Surfaces, cards, symbol lines.
Night court#0F151Bcontrast : white 18.4 · asphalt 1.1Page background in dark theme.
Light court green#2DB48Econtrast : white 2.6 · asphalt 6.3Brand colour in dark theme.

Facility type colours

Each type has its own colour on the map and in listings. A colour never carries meaning on its own: it always comes with the icon and the name. On these colours, only icons and large headings are set in white (contrast of at least 3:1); body text stays in Asphalt, next to them.

Skatepark#6D4FD3white 5.7
Pump track#C8620Fwhite 4.0
Multisport court#1E6FD9white 4.8
Street workout area#D2344Bwhite 4.8
Basketball court#B54A1Cwhite 5.3
Fitness trail#178A86white 4.2
Pétanque court#9C7A2Ewhite 4.0
Football pitch#3C9431white 3.8
Beach volleyball court#A67C00white 3.8
Bouldering wall#56677Awhite 5.8
Tennis court#6E8710white 4.1
Table tennis table#D2457Awhite 4.3
Swimming spot#0E7FA6white 4.6
Climbing crag#7A5C3Ewhite 6.1
Orienteering course#C2410Cwhite 5.2
Trailhead#4D7C0Fwhite 5.0

Typefaces

Three free families under the SIL Open Font License, hosted with the site (assets/fonts folder, Latin subset): no call to any third-party service.

Big Shoulders Display · 800 / 900 · headings

Skatepark à Lyon

Headings and big figures, always uppercase, tight leading (1.0 to 1.1).

Atkinson Hyperlegible · 400 / 700 · body

Designed by the Braille Institute for low-vision readers: every letter is clearly distinct from the others. 17 px minimum, 1.6 line height.

IBM Plex Mono · 500 / 600 · data

1,2 km · 45.76402, 4.83570 · EN 15312:2026

Distances, coordinates, dates, standard references, spaced uppercase labels.

LevelFamilySize
H1Big Shoulders Display 80034–74 px
H2Big Shoulders Display 80030–43 px
H3Big Shoulders Display 70023 px
BodyAtkinson Hyperlegible 40017 px
LabelIBM Plex Mono 60012,5 px · +9 %

Icons

24 px grid, 1.8 px stroke, rounded ends and joins, no fill. On a type colour, the icon is white inside a rounded square (radius 27% of the side).

Skateparki-skatepark
Pump tracki-pumptrack
Multisport courti-citystade
Street workout areai-workout
Basketball courti-basket
Fitness traili-trail
Pétanque courti-petanque
Football pitchi-foot
Beach volleyball courti-beach
Bouldering walli-climb
Tennis courti-tennis
Table tennis tablei-pingpong
Swimming spoti-swim
Climbing cragi-crag
Orienteering coursei-compass
Trailheadi-hike
i-search
i-locate
i-map
i-list
i-route
i-star
i-bell
i-flag
i-light
i-access
i-info
i-mail

Components

Primary buttonYellow accentSecondary
SkateparksBasketball courtsFree accessNew

Shapes: pill-shaped buttons and filters; cards 12 px radius; a single yellow button per screen. 44 px minimum touch target. Keyboard focus: 3 px blue outline.

Tone of voice

  • Plain, direct English, short sentences, action verbs: “Search”, “Go”, “Report an error”.
  • Concrete: distances, rules, dimensions. No superlatives, no administrative jargon.
  • Honest: “check on site” when we don't know. Oukonjou never presents itself as an official service.
  • Playfulness is kept for headings and error pages (“Out of bounds”), never for safety rules.

Do and don't

Do
  • Use the supplied files without redrawing them.
  • Place the logo on Concrete, Chalk, Court green or Asphalt.
  • Keep the yellow dot in the first O.
Don't
  • Stretch, tilt, shadow or outline the logo.
  • Change the dot's colour or move it.
  • Use yellow for text on light backgrounds (insufficient contrast).
  • Pair the logo with an official logo (ministry, Marianne, federation).